The First 3 Seconds: Hook Playbook

16 hook formulas (EN/VI), frame-0 rules, what kills seconds 1–3, checklist.

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Inside this guide

  1. 1. What the numbers say
  2. 2. The 90-frame budget (30 fps)
  3. 3. Sixteen hook formulas
  4. 4. Visual hook patterns
  5. 5. What kills retention in seconds 1–3
  6. 6. Making and testing variants
  7. 7. Checklist before rendering
  8. Sources

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